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Tags break silently. Media keeps spending against measurement that stopped working weeks ago. KoruIQ is NextRow's observability platform for the marketing stack.
PROOF · IN PRODUCTION
$4M
recoverable media spend identified per year at a Fortune 100 pharmaceutical company
4
monitoring domains: tag health, data integrity, tracking loss, media-spend leakage
F100
pharmaceutical deployment scale, where compliance stakes are highest
24×5
optional managed operation by NextRow's global delivery teams
THE PLATFORM · KORUIQ.COM
Marketing never had the observability platforms IT has for servers and applications. Page scanners check that pages load. KoruIQ checks that revenue events fire.
Tags validated daily, so a quarter-end regression is caught within 24 hours. One sample scan validated 1,541 tags and flagged 2 drifting.
Record and replay journeys without test code. Teams analyze journeys 60–70% faster.
Consent-state testing across accept, decline, and pending, with AI root-cause alerts to Slack or Teams. Works with Adobe Analytics, GA4, Tealium, and Google Tag Manager.
KoruIQ runs as its own product. NextRow built it, uses it inside MarTech engagements, and sells it at koruiq.com. Industry benchmark: 8% of digital media budgets are lost to broken attribution tags. KoruIQ offers a free two-week audit with no code to install, and a 30-day pilot. Details and pricing at www.koruiq.com.
THE PLATFORM
Marketing stack failures don't throw errors. They quietly cost money.
What fired, what failed, and what changed after the last release, across every tag on your site.
Schema drift, missing variables, and broken values caught at the source, before they reach your analytics platforms.
Pages, journeys, and campaigns where measurement silently stopped, caught before decisions run on partial data.
Paid delivery correlated with tracking integrity. This is where KoruIQ identified $4M per year in recoverable media spend at a Fortune 100 pharmaceutical company.
HOW IT WORKS
The same four steps run daily across your portfolio, with no code to install.
SCAN
The scanner navigates pages, links, forms, and journeys across dev and production, clicking interactive elements. Conversion tags fire on interaction, not page load, so KoruIQ validates them there.
REPORT
Data is structured for time-series comparison, so two scan periods diff down to the exact page and tag that changed.
ANALYZE
Scan data is reconciled against Adobe Analytics, GA4, and Looker Studio, connecting a tagging fault to the KPI it distorts.
INSIGHTS
The assistant, built on Claude, works out what broke and why, then posts to Slack or Teams. Ask it in plain language and it answers from live scan data.
NextRow is an Anthropic Claude Certified Partner, and our own product runs on Claude. See how we build agents.
WHAT PAGE SCANNERS MISS
KoruIQ maps which tags loaded which other tags, exposing the ones nobody installed. A piggybacking tag is pulled in by another vendor's tag, not your page, so it never appears in your tag manager.
Tags are validated under accept, decline, and pending. A tag that respects consent in one state and ignores it in another is a compliance problem.
Scan preview and staging environments and diff them against production, catching regressions before release.
Record multi-step journeys including forms and video, then replay them every scan cycle. Teams analyze journeys 60 to 70% faster.
USE CASES
Know the moment collection breaks and stop re-litigating dashboard trust. Pairs with NextRow's Customer Journey Analytics services.
See which spend is flowing against broken measurement, and recover it.
Tag governance, release alerts, and vendor sprawl visibility, with the option of NextRow running it 24×5 under managed operations.
INDUSTRIES
Regulated media at portfolio scale. KoruIQ's flagship deployment is a Fortune 100 pharmaceutical company.
Enrollment marketing runs on lead tracking. KoruIQ catches a mid-cycle break while the cycle can still be saved.
High-volume sites where every broken conversion pixel misprices the media mix.
GETTING STARTED
Stage 01 of the FrontRow motion: a fixed-scope pass over your tag layer, tracking integrity, and media measurement, quantified in dollars. KoruIQ pairs with CJA and Adobe Analytics and sits alongside QuipTag and QuipMLR.
Tags, tracking, and spend integrity, quantified in dollars.
KoruIQ live on a priority site, alerts tuned on real incidents.
Coverage across sites, brands, and markets.
NextRow operates KoruIQ 24×5, triaging alerts and reporting recovered spend.
PER YEAR
$4M
In recoverable media spend identified on a $50M media budget
A Fortune 100 pharmaceutical company was running media against tracking it could not verify. KoruIQ detects a new regression within 24 hours.
ANSWERS · FAQ
KoruIQ is NextRow Digital's MarTech observability platform. It continuously monitors tag health, data integrity, tracking loss, and media-spend leakage across a marketing stack, and alerts teams before broken measurement becomes wasted budget. At a Fortune 100 pharmaceutical company, KoruIQ identified $4M per year in recoverable media spend.
By correlating media delivery with tracking integrity. At a Fortune 100 pharmaceutical company, KoruIQ surfaced spend flowing against broken tags, lost tracking signals, and pages where measurement had silently failed. That spend could be recovered or redirected. The $4M per year figure is the quantified recoverable amount from that deployment.
Three teams, differently: analytics teams use it to defend data integrity and catch tracking loss before it corrupts reporting; media teams use it to stop spend leaking against broken measurement; marketing operations teams use it to keep the tag and MarTech layer healthy. NextRow can also operate KoruIQ for you under 24×5 managed services.
KoruIQ's deepest deployments are in pharmaceutical and life sciences marketing (including the Fortune 100 pharmaceutical deployment), plus higher education enrollment marketing, where lost tracking directly costs enrollments, and retail, where it costs revenue. The platform itself is industry-agnostic.
KoruIQ protects the data those platforms depend on: analytics is only as good as the collection layer feeding it. NextRow, an Adobe Gold Solution Partner, pairs KoruIQ monitoring with its Adobe Analytics and Customer Journey Analytics services so dashboards report reality, not tracking gaps.
Start with a KoruIQ audit, a fixed-scope pass over your tag layer, tracking integrity, and media measurement that quantifies findings in dollars. It is stage 01 of NextRow's 4-stage FrontRow motion; from there KoruIQ moves to continuous monitoring, with optional 24×5 managed operations.
A KoruIQ audit quantifies tag, tracking, and media integrity in dollars. No code to install.