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One motion behind every NextRow engagement: 01 Assess, 02 Pilot, 03 Production, 04 Run. Fixed scope at the front, managed services at the back.
01 · ASSESS
Stakeholder alignment, current-state platform and data review, use-case scoring by ROI and governance fit. Deliverables: a scorecard, prioritized use cases with ROI, a governance model, a 90-day plan. Timeline: one to six weeks.
Complimentary, 1 week, for organizations with an active Target license.
From $15,000, 4–6 weeks. Executive alignment, prioritized AI use cases with ROI, a governance model, a 90-day plan.
From $15,000. Readiness, content-ops fit, and an adoption roadmap for GenStudio for Performance Marketing.
From $15,000, 4–6 weeks. Bottleneck analysis across Workfront, AEM, and GenStudio with a sequenced fix plan.
Sync integrity, lead lifecycle, and the ops workflows AI can take over.
Fixed-scope baseline of AI-search visibility: schema, llms.txt, crawler access, citation-worthiness.
02 · PILOT
The top-scored use case runs in your real stack: one workflow, one team, success criteria in writing. A Campaign QA copilot on live Marketo programs; a tagging agent on a real AEM library. Deliverables: a pilot behind approval gates, measured results, a go/no-go. Timeline: weeks.
Lower governance burden and faster adoption: the usual first pilot for marketing and analyst teams.
CLAUDE COPILOTS →Write-capable workflows behind approval gates and audit trails, governed from day one.
CLAUDE AGENTS →03 · PRODUCTION
The pilot is hardened into production: permissions, monitoring, escalation paths, governance. Fixed-fee Rapid Deployment Kits compress the schedule; the AEM Assets RDK cuts deployment time by up to 60%. Deliverables: a live system, documentation, a trained team. Timeline: 6–12 weeks. Licenses are sold separately.
$45,000
8–12 weeks. DAM foundation deployed with governance and metadata architecture, up to 60% faster than a bespoke build.
AEM PRACTICE →$35,000
6–10 weeks. Marketo Engage stood up with CRM integration to Salesforce or Dynamics included.
MARKETO PRACTICE →$30,000
6–10 weeks. Work management deployed against your real intake, review, and approval flows.
WORKFRONT PRACTICE →04 · RUN
Tiered managed services operate, tune, and extend the system 24×5 from our global delivery centers. Deliverables: monthly hours against a named backlog, monitoring, improvement. Three tiers: Starter (20 hrs/mo), Standard (40 hrs/mo), Premier (80 hrs/mo).
THE MAP
WHY IT MATTERS
A named motion is a promise you can audit. Every engagement (AI, Adobe, Salesforce) runs the same four stages, so buyers know where they are, the exit criteria, and what the next stage costs.
You know the price; we know the deliverable. The assessments, RDKs, and support tiers above are the whole catalog.
Nothing advances to Production without a pilot that hit written success criteria in your real stack. The 70% MLR and 80% tagging results on our results page passed that gate.
Every build is scoped with its operating model attached. If nobody is named to run the system 24×5, the work is not finished.
ANSWERS · FAQ
FrontRow is NextRow Digital's four-stage delivery motion behind every engagement: 01 Assess, 02 Pilot, 03 Production, 04 Run. Each stage enters and exits through a packaged, fixed-fee offer, so buyers always know the current stage, the exit criteria, and the price of the next step. The name comes from the company tagline: we put our clients in the FrontRow of enterprise AI.
A fixed-scope assessment: the complimentary Adobe Target Audit (1 week), the Claude Readiness Assessment (from $15,000, 4–6 weeks), the GenStudio Adoption Assessment, the Content Supply Chain Maturity Assessment, or the Marketo ↔ Salesforce Sync Health Check. Each ends in a scorecard, prioritized use cases with ROI, and a 90-day plan.
An RDK is a fixed-fee, fixed-timeline production package for the Production stage: AEM Assets at $45,000 (8–12 weeks, cutting deployment time by up to 60%), Marketo at $35,000 (6–10 weeks, with Salesforce or Dynamics CRM integration), and Workfront at $30,000 (6–10 weeks). Licenses are sold separately.
Three monthly tiers, Starter (20 hours), Standard (40 hours), and Premier (80 hours), priced per platform: AEM at $4,500/$8,000/$14,500, Marketo at $3,500/$6,500/$11,000, and Workfront, Analytics, and Target each at $3,000/$5,500/$9,500. Operations run 24×5 from NextRow's global delivery centers on a follow-the-sun cycle.
Assess takes one to six weeks, a governed pilot runs in weeks, and production hardening takes 6–12 weeks, so a first use case commonly reaches production within two quarters. Nothing advances to Production without a pilot that met written success criteria in the client's real stack.
Because it converts trust into checkable structure: fixed scope in both directions, no science projects, and an operating model attached to every build. The same four stages run across NextRow's Claude, Adobe, and Salesforce work, which is how results like 70% MLR review savings and up to 80% faster tagging made it out of pilots and into production.
Every FrontRow engagement opens with a fixed-scope assessment, from complimentary to $15,000, and ends in a 90-day plan.