How Do Marketo Smart Campaigns Help Marketers?
Sending the right message is not magic, but the results can be. Knowing what the “right” message is can be tricky though; it requires an understanding of a customer’s needs and of timing. Have you ever wondered what will happen if you miss the alert that a potential lead has been triggered, and no one is assigned to deal? You will not be able to act in time, and those valuable leads will become lost opportunities. Smarter marketers avoid this by using Marketo Smart Campaigns, a marketing automation tool that ensures timely actions and simplifies the more complex, time-consuming aspects of your job, such as sending emails, updating field values, scoring leads, etc.
Marketing automation is most efficient when using a tool that can smoothly integrate with your engagement platform and send results in real-time. Stop waiting on those important survey results, and use a trusted automation tool like Marketo Smart Campaign to make your work processes as efficient as possible.
For example, Marketo Smart Campaign connects you with visitors by sending a confirmation email to any user that could be potential lead. Simultaneously, it sends an alert message to you about the lead. This allows you to act fast while remaining informed, making Marketo’s automation critical to your success when used correctly.
Here, we are going to share insights about the smart campaign and how you can use them to achieve your marketing goals. Let’s start by looking at what a Smart Campaign is, what Smart Campaigns do, and how to create one.
Marketo Smart Campaigns
A smart campaign is an automated marketing logic that tells your program what to do when someone interacts with the assets. A smart campaign acts after you define who, what, and when factors for your program. It works in three steps:
- First, you must identify the “who”, recognizing your target audience for the program either manually or by using triggers or batches to build the smart list.
- Then determine what action will be taken when a person interacts with your program.
- And lastly, decide when the smart campaign will take action. It can be activated based on user activity or can be scheduled to go on a specific date or time.
Smart Campaigns make you smarter
Marketo programs are managed by smart campaigns. They send emails for event programs, they add, suspend, and remove people from engagement programs, and measure the success of each program, based on how you define it.
Smart campaigns also control Marketos’s operations. All operational programs, including lead lifecycle, Salesforce/CRM synchronizations, reporting, scoring, Sales Insight, and data management, are handled by smart campaigns.
How do you create a smart campaign?
Smart Campaigns has 3 areas.
- Smart List
- Flow
- Schedule
Smart List
Smart list is a list that includes those you wanted to Target with your Smart Campaigns. It includes Filters and Triggers.
- Filters –
Collect information for the present as well as past time period. It is a powerful tool, depending upon how you are using it. You can use it in different ways, alongside Triggers.
- Triggers –
Activate when certain conditions are met, based on predicted future behaviors, triggering/firing as soon as requirements are met. The most common smart list triggers are links, clicks in the email, form filling, and visiting the web page.
The most popular smart list filters are Link Clicked in Email, Form Completed, Web Page Visited, List Member, and Smart List Member.
Smart lists are also used for many Marketo reports.
Flow
Once the target list is selected, add the flow step. Flows are rules of automation.
- The most common activities you perform on your list are Send Email, wait (before performing any other action), Add to List, Send Alert, Edit Score, Edit Data Value, Synchronize the person with Microsoft Dynamics/SFDC.
- Changing the value of the data is especially important. You can change the value of any person or company field. You can also add a condition using the ‘Add Choice’ function. For example, you can modify the value of a person field, if the field is empty.
Schedule
Finally, you need to plan or activate your campaign. Smart Campaigns are of two types – Trigger and Batch.
Batch Campaigns – considers leads in batch and processes all of them using the Flow. It will run at once or you can schedule it for a specific time.
Trigger Campaigns – considers only one lead at a time to process.
Creation of New Smart Campaign
Step1:
Navigate to Marketing Activities.
There are 2 ways of creating smart campaigns for the Programs: –
- Right click on the selected Program and click on the New Smart campaign.
- Right click on the selected Program and click on New Local Asset. Then select the Smart Campaign from the pop-up window of New Local Asset.
- Enter the Smart Campaign Name and click Create.
How to create Trigger in Smart Campaign
Step 1: Choose the smart campaign and select the smart list tab.
Step 2: Search for the required trigger and drop it onto the smart list tab.
Step 3: Choose the operator from the dropdown.
Step 4: Define the trigger.
Step 5: Send an email to the respective person who filled out the form and also send an alert to the sales team.
Step 6: Activate the campaign from the Schedule tab.
How to Create Batch Smart Campaign
Step 1: Choose the Smart Campaign and select the smart list tab.
Step 2: Search for the required trigger and drop it onto the smart list tab.
Step 3: Choose the operator from the dropdown.
Step 4: Define the trigger.
Step 5: The Batch campaign is created for past actions, so the schedule option will not be available. If you run it once, the option will be available.
Wrapping Up
Marketo Smart Campaigns truly empower marketers with personalized, and timely touchpoints to put marketers in front of their audience and help them build more trust and help the leads to convert.
If you would like to know more about our Marketo Services or how Marketo Smart Campaigns can be utilized, contact us at +1-847-592-2920 or marketing@nextrow.com. The Marketo experts at NextRow Digital would be happy to answer all your queries.
How to Maximize your Marketo ROI
Measuring the effectiveness of any tool in terms of revenue contribution is key when finessing your marketing practices. Knowing whether the tech used is delivering any return on investment is crucial to any organization looking to optimize its marketing practices. Optimizing a complex marketing automation tool such as Marketo requires a well-planned strategic approach before significant profit increases are to be seen (Marketo ROI).
To accurately assess and improve Marketo’s ROI, you need to gather the right data and metrics to measure the efficacy of the system. From these, you’ll gain useful insights to inform and guide your optimization efforts.
Let’s look at some of Marketo’s best practices for elevated use, results, and revenue.
Create a Strategy
Advanced marketing automation is made possible through clear and powerful strategies. If you want to increase the efficiency of campaigns, you must define a strategy that includes all steps toward your set goals. You need to figure out:
- What are your goals? Or what do you want to achieve from these campaigns?
- What are the resources you require to complete the job?
Take your achievements to the next level after gaining the ability to create effective strategies and organize resources for important initiatives.
Understanding business goals and data analysis are the two important tactics that need to be considered during strategy design.
Define the goals
Defining goals and analyzing the data of your organization is important. Let’s assume your manager requires SQLs. Then it’s important to understand what SQL means to him. With this in mind, you should then define SQL in terms of your organization. This definition should inform and guide you in creating and measuring adequate program scoring. In this process, you need to break down your goals and define two important terms:
- Business with respect to metrics
- Marketo data
Manage your data
Create customer groups with the segmentation tool. Segmentation helps in sending target messages to targeted customers for a personalized experience. It is important to have relevant data rather than a huge amount of data. When segmenting customer data, consider these:
- How valid is your data?
- Do all fields have correct values?
- Resolving Data duplication issues
- Regularly cleaning data and deleting junk files
Clean out your data and delete junk files regularly to keep your database neat and save time in the future.
Develop Process Flow
With clean data and strategy in place, the next step is to create the development process flow. Keep your campaign’s time zone in mind and start with a personalized message based on specific locations and time zones.
The number and complexity of your campaigns are not nearly as important as the message, delivery, and audience of each. Campaign success is largely based on delivering personalized campaigns to the right people at the right time. Once a campaign is launched, analyze the campaign, its execution, and its advantages and disadvantages to improve future launches.
When you invest in Marketo, you’re also investing in identifying your audience and the individual growth of your marketing team. You don’t need a team of experienced personnel when using Marketo; you can continue with the people who are experts in specific areas and help them expand their skillsets. However, there should always be at least one person in charge of managing campaigns to keep them on track until completion.
Wrap up
Marketers’s primary goal is to enhance brand value and to deliver more Sales Qualified Leads. These goals involve constant nurturing of the leads with right content to the right audience at the right time. It is important for marketers to adopt Marketo best practices to derive better ROI from your Marketo campaigns. We hope the above time-tested tips would help you get the most out of your Marketo.
Do you need any assistance with Marketo? Reach out to NextRow Digital’s Marketo team at +1-847-592-2920 or marketing@nextrow.com to discuss your needs and stay up to date on the latest MarTech news.
Enhance Customer Experience With Marketo Dynamic Chat
Brands spend a lot of money to deliver great customer experiences, so the customers come back to buy more. Website chat is one way for brands to connect with customers better in real-time. And chatbots are nothing new. Automated chat platforms help brands cut labor costs while providing some meaningful answers to customers’ questions round the clock. A recent survey indicated that 55% of businesses that use chatbots generate more high-quality leads. Adobe recognized there is a need for an enterprise chatbot that seamlessly integrates with Marketo for brands to understand their customer journey better and to deliver the best experiences to their customers.
Adobe recently released “Dynamic Chat”, their chatbot to deliver better experiences to their customers. With the one-click sync option, all the lead information and lead engagements will be sent to Marketo in real-time. Now your sales and marketing team can leverage natively integrated Marketo’s dynamic chat to accelerate sales pipeline, and conversion rate, book more sales meetings, optimize cross-channel marketing, and close deals faster while delivering an exceptional customer experience at the same time. This new marketing channel can help you enhance your cross-channel strategy to deliver exceptional experiences to web visitors and collect highly qualified leads.
Let’s look at some of the core Dynamic Chat’s features, benefits, and how you can leverage it to solve your challenges and optimize the overall Marketo capabilities.
Features Highlights
- Out-of-the-box chat dialogues
Individual chat conversations are referred to as chat dialogues. You can design dialogues to specify where they will be displayed, who can see them, and what should be the content for conversations. You will have full control over which page your dialogue chat will appear with the ability to exclude any specific page or URL. Built-in reports help you evaluate the effectiveness of the individual dialogues. Chat dialogues can be configured in many languages for localization.
- Book meeting with sales
Dynamic chat allows seamless transition of lead from marketing to sales by allowing sales team calendars synced to Marketo. This reduces the manual process of transferring a lead from the marketing team to the sales and helps them close the deal faster.
- Lead and account targeting
Marketers know the value of retargeting. Being able to understand the customer journey is extremely important for a marketer to enable the brands to connect with the leads better based on the lead’s interaction. Dynamic chat enables marketers better retargeting based on the lead’s online behavior.
- Document cloud integration
Marketers love to share marketing material with the leads. Dynamic chat allows you to share the PDF via document cloud to help your leads make better decisions and engage in meaningful conversations.
- Define Goals
Conversational marketing is whopping 92% since 2019 and continues to grow. In this situation, your biggest concern will be how to differentiate your brand from others. Your business objective and what you want to achieve from your chatbot solution will be the key differentiator. Your objective will shape chat experiences to fit best into your marketing needs. Dynamic chat allows you to define multiple goals including a must-have primary goal. It is recommended to focus heavily on your primary goal, the secondary goal can be added later.
- Chat Analytics
As a marketer, you have predefined goals or milestones to be achieved. Dynamic Chat allows you to track and analyze chat dialogues at a granular level. You will get an in-depth understanding of your interaction with every visitor, lead source, and visitor’s behavior to improve your performance. You can easily trigger and revise target activities based on the performance results.
Major Challenges Solved by Dynamic Chat
- Marketers can capture deeper details with hyper-personalized conversation. With high-quality information captured, marketing and sales teams can enjoy quality lead generation and route leads more deliberately to the most suited campaigns.
- B2B businesses experience relatively longer sales cycles. Dynamic chat can help you shorten the sales cycle and generate more leads in a shorter interval of time.
- If you have several websites and products, it is complex to figure out the most effective content for individual websites. Dynamic chat will help you find out which content works best for your customers and also help you improve your chat conversation.
How You Can Start With Marketo Dynamic Chat
Dynamic chat is available for use at no additional cost with Select, Prime, and Ultimate Marketo’s Package. All new Marketo customers will get it automatically and all current customers can access it immediately after renewal. Enable your Dynamic chatbot with these steps:
- Connect your data with Marketo Engage.
- Customize the style of the chatbot window (such as color, font, avatar, etc.). Define your target criteria and create the dialogue stream with a simple drag and drop method.
- Add a JavaScript snippet to your website and you are ready to go.
How Dynamic Chat optimizes Marketo’s Capabilities
- Personalized and custom chats will help you capture more qualified leads and lead scores. You can also update lead scores and route leads collected from your website.
- Based on chat engagement, you can nurture the visitors specific to their requirements and initiate a personalized conversation with each visitor.
- Bring your visitors to your webinar, email campaigns, and other events to deliver an integrated and cross-channel experience.
Grow Your Business With Dynamic Chat Solution
Consumers expect more relevant and personalized offers and services whenever they interact with a brand. Dynamic chat has out-of-the-box features that will reshape your personalization campaigns at scale. You can understand your visitors better than ever and engage with the right content at the individual level. Dynamic Chat helps you move them through the marketing and sales funnel in shorter intervals of time.
Curious to know more or need some help to begin with Dynamic Chat? Contact NextRow’s Marketo expert who can develop a framework to make the best use of the Dynamic Chat solution.
Contact us at +1-847-592-2920 and marketing@nextrow.com.
Visualize your Marketing Goals with Marketo Engagement Canvas
Attention, marketing mavens, and visionaries! What is Marketo Engagement Canvas? The Engagement Canvas is a visual tool that allows you to build and organize reusable campaigns. It’s completely backward compatible, so all existing campaigns can be viewed in this new structure with the click of a button. Canvases can be downloaded and shared.
Engagement Canvas, formerly known as “Journeys,” in Marketo Engage, will be generally available worldwide on August 1, 2023. Engagement Canvas brings the power of visualization to Marketo, allowing users to build out reusable campaigns aided by intuition.
Read about Why Migrating to Marketo is a Game-Changing Decision!
In this blog, we’ll explore the extraordinary features of Engagement Canvas and demonstrate how they can help you reach your marketing goals in ways you never thought possible. Trust in NextRow as your guide as we explore the uncharted waters of Engagement Canvas to help you reach new heights in your marketing efforts.
Advantages of Marketo Engagement Canvas for Marketers
- Enhanced Planning: The Engagement Canvas aids marketers in managing the flow of leads through their campaigns and provides easy validation into the lead journey and the relationships between interconnected campaigns.
- Streamlined Execution: Marketing teams can save time and effort by using Engagement Canvas to create and reuse campaigns, onboard new users, deal with error handling and troubleshooting.
- Improved Alignment: Enhanced Visibility into Complex Marketing Efforts and Enhanced Decision-Making Thanks to this Tool, Marketers are Better Able to Communicate with Stakeholders Using Clear Visuals.
- Accelerated Time to Value: Quickly onboard new users with the Engagement Canvas, reducing the learning curve and enabling them to contribute to campaigns faster.
- Use Cases: Engagement Canvas provides a number of valuable use cases, such as:
- Using visualization to manage and verify connected campaigns.
- Enhancing the handling and troubleshooting of errors to increase operational effectiveness.
- Increasing time to value by onboarding new users quickly.
- Enhancing coordination between important stakeholders using simple graphics revealing insights into complicated campaigns.
Let’s talk about what our Nextrow experts can do for your business.
Features of Marketo Engagement Canvas
1.
Streamlined Workflows and Amplified Efficiency
Suppose you worked in a marketing environment where complicated processes didn’t get in the way of getting things done. It’s not uncommon for marketers to work through complicated procedures that get in the way of smooth campaign execution.
The Engagement Canvas is a one-stop shop for streamlining operations and boosting output. Incorporating out-of-the-box visuals and simplifying workflows are now within the reach of any marketer.
The “Engagement Canvas” button provides detailed visualizations of your smart campaigns, offering valuable insights into your marketing initiatives.
2.
Mastering Error Handling and Troubleshooting
We’ve all felt the pain of marketing campaigns marred by mistakes. Finding and fixing them can be a hassle, delaying even the best-laid plans. The Marketo Engagement Canvas is revolutionary because of its visual approach to detecting and fixing errors.
The Engagement Canvas allows for easy journey-wide troubleshooting for marketing teams. You can pinpoint problems quickly and efficiently thanks to the system’s ability to graphically display the interdependencies between various campaigns.
3.
Intuitive Navigation: Easy Access to Essential Features in Engagement Canvas
Engagement Canvas’s user-friendly interface and straightforward navigation make it ideal for marketing teams. Create and manage targeted lists with ease to increase the effectiveness of your campaigns by reaching the right people.
You can easily optimize your campaign results by implementing automated workflows and personalized interactions. Simple interaction tracking and analysis allows you to fine-tune your strategies and increase customer buy-in.
Further, you can easily export and share crucial campaign data using Engagement Canvas. To improve alignment and make more well-informed decisions, it is important to collaborate with team members and stakeholders by sharing insights and reports.
4.
Campaign Settings
Effective campaign management is crucial to the achievement of marketing goals. Envision a single hub where you can easily manage settings for all your campaigns. Marketo’s Campaign Settings give you just that: a centralized location for managing your campaigns’ repeating and scheduling needs.
Effective campaign scheduling and recurring event setup gives marketers the freedom to make data-driven decisions. Using the data and insights available in real time, you can fine-tune your campaign using the Campaign Settings.
5.
Fostering Stakeholder Alignment and Enhancing Visibility
Alignment among stakeholders is the key to a successful marketing campaign. Imagine a world where all your stakeholders are on the same page, driving your marketing initiatives forward with well-informed decisions. You can do that with the help of Marketo’s Engagement Canvas.
Connecting teams and stakeholders through the sharing of visual data that sparks understanding and encourages data-driven decision-making is made possible with Marketo Engagement Canvas. The right partner’s knowledge of leading customers through this process guarantees smooth communication, increased transparency, and well-informed choices.
6.
Creative Potential for Impactful Campaigns
The secret ingredient in successful advertising campaigns is imagination. The Marketo Engagement Canvas provides the ideal background for any marketing team to sketch their plans. Engaging your audience effectively requires a fresh perspective, and Engagement Canvas’s dynamic and user-friendly interface encourages just that. To help you optimize visual elements, develop compelling stories, and spark innovation, let NextRow be your creative partner.
NextRow: Your Guide to Marketo Engagement Canvas Success
NextRow’s dedication extends far beyond merely introducing you to Marketo Engagement Canvas. We are committed to helping our clients get the most out of Engagement Canvas. To help you reach your full marketing potential, we offer personalized advice, ongoing support, and strategic planning services.
In order to help you get the most out of Engagement Canvas, our team of experts will work closely with you to determine your specific requirements and goals. If you work with NextRow, you’ll have a partner who cares deeply about your success and access to our unparalleled expertise. To take your marketing to new heights, let’s work together to maximize the potential of Marketo’s Engagement Canvas.
Conclusion
Marketo Engagement Canvas marks the beginning of a new chapter in marketing success. With its powerful features and NextRow’s expertise, marketers can elevate their strategies and achieve exceptional results. The ability to plan, execute, and align seamlessly within Engagement Canvas empowers marketers to deliver personalized experiences, nurture leads effectively, and drive revenue growth. The future of marketing automation is here, and it starts with Marketo Engagement Canvas and NextRow.
Book your session with our Marketo experts to know more!
Marketo API: Integration Guide
In the fast-paced world of marketing, automation is a key tool to efficiently manage personalized multi-channel programs and campaigns. Marketo is a powerful marketing automation platform that enables marketers to attract, segment, and nurture customers. In this comprehensive guide, we’ll delve into the core entities and their relationships within Marketo, providing you with a better understanding of this versatile tool. Let’s read about Marketo API.
What is Marketo API?
By Marketo API: Marketers and developers can speed up their campaigns, automate tedious tasks, and exchange data seamlessly between Marketo and third-party applications with the help of the Marketo API. Moreover, by enabling tailored experiences, data-driven insights, and focused engagement, it gives marketing a human touch. Businesses can build cohesive velocity e-mail marketing ecosystems and foster meaningful customer interactions by utilizing the Marketo API’s power.
Let’s talk about what our Nextrow experts can do for your business.
10 Marketo Core Entities and their Relationships
- Person (Leads)
In Marketo, leads are the foundation of any marketing automation effort. Leads are records of individuals who interact with your organization but have not yet become customers. They can be prospects, suspects, contacts, or any other non-sales person records. Leads have standard fields such as email, first name, and last name, and you can extend them with custom fields to capture additional information. Each lead is uniquely identified by the “id” field, and other unique keys must be enforced externally from the system. - Activities
Leads interact with your organization in various ways, such as visiting your website, attending events, or downloading content. These interactions are captured as activities in Marketo. Activities are associated with leads by their “leadId” and help marketers understand lead behavior, enabling them to send timely and relevant communications. - Programs & Campaigns
Programs are central to organizing marketing efforts in Marketo. They represent different types of marketing initiatives, such as an email blast. Lead progression is a key concept, and it records a lead’s actions related to a program, like email opens or link clicks.
Campaigns, on the other hand, serve specific purposes and goals within a program. They can involve activities like segmenting leads and sending targeted emails.
- Tags
Tags are used for grouping data in Marketo for reporting purposes. They enable you to categorize data and define how you want to report on your programs to measure their effectiveness and ROI. As a Marketo admin, you can create custom tags, such as “Region” or “Owner,” to analyze different aspects of your marketing efforts. - Lists
Lists in Marketo allow marketers to organize collections of leads. There are two types: static and smart lists. A static list is fixed, while a smart list is dynamic and based on specific characteristics, allowing it to grow as leads meet those criteria. - Opportunities & Companies
Opportunities represent potential sales deals and are associated with leads and organizations in Marketo. Organizations, sometimes referred to as accounts, are the companies to which leads belong. Properly associating leads with their organizations and opportunities is crucial for ROI attribution. - Assets
Assets in Marketo encompass landing pages, emails, forms, and images used within a program. They can be local to a specific program or global, accessible across any program. - Tokens
Tokens allow marketers to personalize messages with assets and add logic within flow actions. There are tokens for the overall system, programs, leads, and companies. They can be defined at the program or folder level as “My Tokens” within Marketo. - Custom Objects
Marketo custom objects create relationships between Marketo leads and custom object records. This one-to-many or many-to-many relationship extends the capabilities of Marketo and allows for more personalized marketing efforts. - Sales Persons
Sales Person records are used to manage lead relationships in Marketo when there is no native CRM integration enabled. They contain basic information about the salesperson and are used for filtering and tokens when a lead is owned by one.
Integration of Marketo API (Application Programming Interface)
1.
REST API
Marketo’s REST API provides remote access to many of the platform’s capabilities. You can perform a wide range of actions, from creating programs to importing bulk leads. However, it’s essential to be aware of daily quotas and rate limits to manage API usage effectively. To learn about the Marketo Integration Best Practices click here.
Marketo allows you to make 50,000 API calls per day, which means you can interact with the system up to 50,000 times in a day. However, there’s a limit on how fast you can make those calls. You can only make 100 calls every 20 seconds. Additionally, at any given moment, you can have a maximum of 10 API calls happening at the same time. If you need more API calls or faster access, you can talk to your account manager to increase your daily allowance.
2.
JavaScript API
The Marketo JavaScript API allows for client-side integration capabilities. Marketo’s Munchkin JavaScript tracking code is vital for lead generation from website visits. Additionally, Forms 2.0, Web Personalization, Predictive Content, and Social Marketing leverage JavaScript for enhanced functionality.
To use Marketo’s features, you need a Marketo account. Implementing it is easy: you add a special “embed code” to your website. This code is unique to your Marketo account. You can find it in the Marketo user interface and then paste it into your website. Once the code is in place, you can use additional functionalities by calling JavaScript functions that come with the code. This allows you to do more with Marketo and tailor it to your needs.
3.
Webhooks
Webhooks in Marketo facilitate communication with third-party web services, enabling the use of GET or POST HTTP verbs to push or retrieve data from specific URLs.
Tokens in webhooks are used to dynamically populate information when making outgoing requests. When you use webhooks, you can include custom headers along with the request, which are additional pieces of information sent to the recipient. You can use tokens in both the webhook fields and the custom headers to make the content more personalized.
Let’s talk about what our Nextrow experts can do for your business.
Here are some important tips to keep in mind when using webhooks:
- Call Webhook step is only valid in Trigger campaigns, where you can initiate a webhook call based on certain triggers.
- Updates via response mappings will only happen if the web service responds with a successful HTTP response code (2xx). Otherwise, there will be no updates to the record.
- Webhooks are useful for custom data enrichment, validation, or normalization from internal or external services.
- The execution time of a webhook depends on the response time of the service being used. This can sometimes result in delays in the campaign execution.
- Marketo will wait up to 30 seconds for a given service call before terminating the call if there is no response (a.k.a. timing out).
- Special characters in the URL field will be passed as written. For example, ‘&’ will be sent as ‘&’ and ‘%26’ will be sent as ‘%26’.
- If a character needs to be percent-encoded when received by the recipient server, it should be explicitly passed as the string representing that character.
4.
SOAP API
Implementing, consulting, and managing these Adobe services may seem like a mountain to climb. That’s where NextRow, a trusted Adobe Gold Partner, comes into play. Outsourcing these services to experts like NextRow ensures a seamless and efficient integration of these advanced features into your existing framework. The result? Enhanced user experiences, streamlined operations, and a solid ROI.
In conclusion, Adobe Dynamic Chat, with its revamped features, provides companies with the tools to redefine their conversational marketing strategies. When coupled with the expertise of NextRow, businesses can ensure they are making the most of what Adobe has to offer.
Looking to delve deeper into the world of Adobe Dynamic Chat Prime? Stay tuned for our next blog where we unpack the myriad reasons and benefits of upgrading.
How NextRow Digital will help you in achieving your results?
Nextrow isn’t like every other tech company; we’re the masters of Marketo API integration. We’ve been in the industry for years, and we use that experience to help businesses like yours deal with the nitty-gritty of technology.
We’ll give careful consideration to your individual requirements and the difficulties you’re up against. Our individualized services are developed to meet your specific needs in regard to Marketo. We’ll be your go-to partner for everything from building out API integrations to improving speed and safety.
We will work together to develop a strategy for maximizing the use of Marketo’s APIs, increasing your productivity, boosting your growth, and opening up previously unrealized opportunities.
Conclusion
With this comprehensive overview, you now have a solid understanding of Marketo’s key features and capabilities. As a marketing automation platform, Marketo empowers marketers to drive personalized, data-driven, and effective marketing campaigns, ultimately leading to better engagement and increased ROI. By leveraging its various integration points and APIs, marketers can customize and extend the platform to suit their specific needs and objectives.
You can book your meeting with NextRow’s Marketo experts to understand it effectively.
Getting Started with Marketo Velocity Scripting
In the world of email campaigns, personalization is the magic key that unlocks engagement and connection with your audience. After all, who doesn’t appreciate an email that speaks directly to their interests and needs? Marketo, our go-to email automation platform, offers two main ways to achieve this: dynamic content and Velocity Scripting. In this blog, we’ll dive into the world of Marketo Velocity Scripting, exploring its significance and how to harness its power.
Understanding Velocity Scripting in Marketo
Imagine sending out email campaigns tailored to the recipient’s state, ensuring that your communication resonates with their unique context. Marketo’s Velocity Scripting enables precisely this kind of dynamic personalization. It offers a robust solution for generating personalized and customized email content by leveraging data sources and conditions. Based on Apache Velocity, this scripting language empowers marketers to access and manipulate data, perform calculations, and create conditional logic within email templates.
Velocity scripting opens the door to a vast array of possibilities. You can dynamically populate email content based on lead attributes, behaviors, and even external data sources. The result? Emails that feel tailor-made for each recipient, enhancing engagement and conversion rates.
Ready to Utilize Velocity Marketing? Talk with Marketo Experts!
Why Velocity Scripting Matters in the modern world?
Velocity Scripting isn’t just another tool in the marketer’s toolkit – it’s a game-changer. While Marketo’s Dynamic Content feature offers excellent personalization capabilities, Velocity Scripting takes personalization to the next level.
Why Velocity Scripting?
- Scalability: Dynamic Content is great for straightforward personalization, but for recurring complex logic, Velocity Scripting shines. It’s scalable, making it ideal for automating repetitive tasks.
- Data-driven Personalization: With Velocity Scripting, you can create personalized content based on a range of data, from lead attributes to external data sources. This means you can craft emails that are not only relevant but highly specific to each recipient’s circumstances.
- Dynamic Content Generation: Velocity Scripting leverages the power of Apache Velocity to generate dynamic content on the fly. This means you’re not limited to static templates – your emails can adapt based on real-time data and conditions.
Implementing Velocity Scripting: Creating Script Tokens
The beauty of Velocity Scripting lies in its implementation simplicity. You can start harnessing its power through Email Scripting Tokens. Here’s a step-by-step guide on how to create and leverage these tokens:
- Token Creation: Velocity script finds its way into emails through Email Scripting Tokens. These tokens can be crafted within Marketing Activities, either in a Marketing Folder or a Program.
- Accessing the Editor: To create a token, navigate to your chosen folder or program and select the “My Tokens” tab. Drag the “Email Script” option from the right-hand menu into the token list.
- Customization: Rename the token as needed and open the editor using the “Click to Edit” option. Inside the editor, you have the canvas to create your script, with access to variables within script-accessible objects.
- Leveraging Variables: The intuitive interface allows you to seamlessly integrate variables into your script. Simply drag and drop variables from the right-hand tree into your script to reference fields from objects.
Embrace the Power of Personalization: Marketo Velocity Scripting
Velocity Scripting in Marketo opens a realm of possibilities for personalized email marketing. By dynamically generating content based on diverse data sources and conditions, you can deliver emails that resonate deeply with each recipient. Say goodbye to one-size-fits-all communication – with Velocity Scripting, your emails become tailored experiences that engage, convert, and drive success.
As you embark on your personalization journey with Marketo Velocity Scripting, remember that every script you create has the potential to elevate your email campaigns to new heights. Experiment, iterate, and craft emails that leave a lasting impact. The days of generic messages are over; it’s time to harness the power of personalization through Velocity Scripting.
Example of Marketo Velocity Scripting
Displaying a Greeting Based on Gender (Portuguese)
#if ( ${lead.gender} == “F” )
Cara Sra. Dra.
#else
Caro Sr. Dr.
#end
In this example, we show you how to display a gender-specific greeting in Portuguese. By checking the lead’s gender value stored in $lead.gender, we can tailor our greeting accordingly. If the gender is identified as female (“F”), the greeting becomes “Cara Sra. Dra.” (Dear Ms. Dr.). For male or unspecified genders, the greeting changes to “Caro Sr. Dr.” (Dear Mr. Dr.).
How has NextRow Leveraged Velocity Scripting in Marketo?
At NextRow, we have mastered integrating Marketo’s Velocity Scripting into our client’s marketing efforts, composing a symphony of success. Our strategy is centered on three characteristics that appeal to both clients and customers. Read about the Marketo Migration Phases for smart understanding.
- Personalized Content: We make highly customized email campaigns by dynamically changing the content based on the demographics and interests of the recipients. This way, we can send messages that are relevant and interesting.
- Advanced Transactional Emails: Using Velocity Scripting, we optimize transactional emails to give users a smooth and personalized experience. We do this by combining order details, product information, and personalized recommendations.
- Dynamic Subject Lines: With the clever use of Velocity Scripting, we’ve mastered the art of writing dynamic subject lines that can adapt to each recipient’s unique characteristics and actions. This magic of personalization not only gets people’s attention but also gets people to open emails a lot more.
Velocity Scripting in Marketo is no rocket science if applied correctly. If you think you could use an extra set of hands to implement the Velocity Scripting functionality in your email assets. Then your extended Marketo team at NextRow will be happy to pitch in, thus making you see an elevated engagement in your email marketing campaigns. With NextRow’s deep expertise in Marketo MOPS, we have supported many enterprise customers with optimized processes.
Get started today to reach new heights! Let’s Talk.
What is the New Inside Adobe Dynamic Chatbot?
Today’s digital marketing demands a dynamic, responsive, and intelligent approach. Enter Adobe Dynamic Chat – an integral feature of Marketo Engage that promises to revitalize your digital communication strategy.
When Dynamic Chatbot was first introduced, its aim was clear – to offer foundational conversation automation tools that effortlessly integrate with your cross-channel marketing strategy. Adobe, never one to rest on its laurels, decided to amplify its functionalities. And the best part? All these added features come at zero extra cost.
What’s new in Adobe Dynamic Chat?
1.
Expanded Conversational Avenues:
- Live Chat: Directly engage with your site visitors, helping to speed up opportunity creation, qualification, and meeting bookings.
- Sales Agent Workbench: Equip your sales agents with real-time insights and a comprehensive dashboard.
- Live Chat Seats: Empower up to 5 sellers with the capability to chat live with potential customers.
2.
Swift Qualification & Meeting Bookings:
- Conversational Forms: Make your Marketo Engage forms more interactive, enabling instant meeting bookings and further lead information collection.
- Conversational Flows SDK: Enhance any digital CTA with embedded conversational marketing experiences.
- 100 Engaged Conversation Trial: Dive into engaged customer conversations or upgrade to Dynamic Chat Prime for even more capabilities.
3.
Comprehensive Insights:
- Performance Dashboards: Understand the performance of your live chats and sales agents at a glance.
- Native Lead Source Tracking: Incorporate dynamic chat as a native lead source for streamlined tracking and reporting.
4.
In-Depth Sales Insights:
- Live Feed Activities: Stay updated with chat activities in real-time, ensuring marketing and sales alignment.
- Chat Transcripts: Equip your sales team with transcripts and data to prepare them for subsequent interactions.
5.
Advanced Segmentation & Automation:
- New Triggers & Filters: Optimize smart lists and campaigns with new activity filters and triggers.
- Trigger Tokens: Personalize internal workflows based on chat activities.
6.
Unparalleled Control Over Conversations:
- Domain Preferences: Control conversational flows and maintain data hygiene with blocked and allowed email domains.
- Meeting Availability Settings: Allow agents to specify their availability for streamlined scheduling.
Dynamic Chat redefines the integration form with your cross-channel marketing strategy
Stepping Up Your Game: Adobe Dynamic Chat Prime
For those looking to fully harness the capabilities of conversational automation, Adobe introduces Dynamic Chat Prime. This upgraded version removes conversation limits, integrates with more calendars, and enables a richer experience through Adobe Sensei GenAI’s capabilities. From summarizing conversations for sales agents to transforming chatbots into brand ambassadors, the Prime version truly brings your chat game to the next level.
New Features of Dynamic Chat (Launched in Feb 2023)
We’re thrilled to let you know about some great new features that have been added to Dynamic Chat. These updates are designed to make your experience even better and more efficient. Dynamic Configuration is the best trial practice.
- Roles and Permissions
Managing who can access Dynamic Chat has gotten easier with the introduction of roles and permissions. You can now create your own user profiles and assign different levels of access to each profile. Marketo also set up three default profiles: Marketing Admin, Marketing User, and Calendar Agent.
- Globalization of Static Content
While you’ve been able to create dialogues in different languages, they’ve taken things a step further. System-specific content that used to appear only in English will now be automatically translated based on the visitor’s language selection at the dialogue level.
- Search in Stream Designer
Handling long dialogue streams is now simpler thanks to the new search function. You can easily search for specific text within a dialogue and quickly make any necessary changes. Marketo has even added keyboard shortcuts like ‘cmd+f’ or ‘ctrl+f’ to make the process even smoother.
- Auto-populating Inferred Data
Leads generated through the chatbot will now be automatically synced with your Marketo Engage instance in nearly real-time. Additionally, visitor data inferred from their IP will be automatically filled into the correct inferred attributes, making lead capture more efficient and accurate.
- Improved Dialogue Preview
The Dialogue Preview feature has been enhanced for a better experience. When previewing your dialogue, you can now click on icons within the response field to quickly identify and fix errors. This convenient feature allows you to smoothly navigate to the relevant card on your canvas, making editing easier and more efficient.
Propel your business growth with Dynamic Chatbot.
Why Should Companies Trust Adobe Gold Partner: NextRow?
Implementing, consulting, and managing these Adobe services may seem like a mountain to climb. That’s where NextRow, a trusted Adobe Gold Partner, comes into play. Outsourcing these services to experts like NextRow ensures a seamless and efficient integration of these advanced features into your existing framework. The result? Enhanced user experiences, streamlined operations, and a solid ROI.
In conclusion, Adobe Dynamic Chat, with its revamped features, provides companies with the tools to redefine their conversational marketing strategies. When coupled with the expertise of NextRow, businesses can ensure they are making the most of what Adobe has to offer.
Looking to delve deeper into the world of Adobe Dynamic Chat Prime? Stay tuned for our next blog where we unpack the myriad reasons and benefits of upgrading.
Maximizing Efficiency: Introducing Marketo + Workfront Fusion
Marketo is a great Marketing Automation platform. Marketo helps marketers automate the many aspects of marketing campaigns, however, the automation is limited to functionalities within Marketo. For any marketing campaigns to be successful, marketing managers would have to co-ordinate with multiple teams, ranging from internal creative teams to external marketing agencies. Most marketing managers rely on multitude of tools for co-ordination, which makes their life complicated. There are many tools in the market which eases marketers’ pain by automating to some extent. Smartsheet is one of such tools, which greatly helps, but being a 3rd party tool, it has some limitations.
Why Workfront?
Adobe has built great tools to help marketers. However, one thing they distinctively lack was in project management space. With Adobe’s acquisition of Workfront in 2020, Adobe addressed the problem head on. With Marketo and Workfront under their belt, Adobe started building native integrations for Workfront to ease the Marketers pain. Marketo is a tool for managing marketing activities such as personalized communications and campaign creation. And Workfront is useful in managing projects and teamwork. Combining these two systems can transform the marketing operations.
Introducing Marketo + Workfront Fusion
Marketo+Workfront Fusion bridges the gap between project management and marketing while synchronizing tasks, projects, and assets between Workfront and Marketo. This makes it easier to manage progress and automate project creation.
Advantages of Marketo + Workfront Fusion
- Streamlined Collaboration: Facilitating the seamless integration of projects, tasks, and assets promotes teamwork and keeps everyone in sync.
- Enhanced Reporting: Cross-system measurements make it possible to report data accurately and make wise decisions.
- Seamless Data Flow: Bi-directional connectivity facilitates seamless data flow between Workfront and Marketo Engage, enabling teams to operate more productively rather than laboriously.
- Advanced Automation: Business rules and triggers also automate crucial procedures, which lowers the need for human intervention and boosts productivity.
Exploring Marketo + Workfront Fusion Features
- Smooth Project Integration: For smooth cooperation and visibility, align projects, epics, stories, tasks, and attachments between the Marketo and Workfront platforms.
- Reporting Flexibility: With integrated reporting options, you may get insights into cost tracking, resource utilization, and project performance data.
- Customization Options: You may easily set up process rules and naming standards to meet your company’s needs.
- Bi-Directional Flow: Fusion allows data to flow freely in both ways, guaranteeing everyone access to the most recent data.
- Document and Asset Harmony: Increase productivity and remove confusion by synchronizing documents and assets, keeping all parties on the same page.
- Automate with Ease: Set up rules and triggers to automate chores and procedures and optimize your workflow.
- Connect On-Premises: Ensure safe and effective data sharing by integrating Fusion with on-premises systems in a seamless manner.
- No Code, No Problem: Fusion’s no-code platform enables business users to establish powerful integrations easily, so say goodbye to complicated coding.
How Marketo + Workfront Fusion Works
- Establish Connection: Connect your Marketo account to Workfront Fusion to facilitate seamless data interchange.
- Data Mapping: This stage entails mapping data fields between Marketo and Workfront to ensure smooth data transmission by business processes.
- Triggers: Take proactive measures to ensure that triggers, encompassing events and records, initiate scenarios upon record creation or update.
- Actions: Add personal touches to operations by implementing unique API calls, generating or editing records, and file management.
- Actions: Add personal touches to operations by implementing unique API calls, generating or editing records, and file management.
- Recognizing Access Requirements: To optimize the advantages of Marketo modules and meet all access requirements, such as having the proper Adobe Workfront plan and licenses.
Conclusion
For companies looking to increase efficiency and optimize processes, integrating Workfront Fusion with Marketo has enormous potential.
Picture yourself in a position where seamlessly integrating your marketing and project management operations maximizes success and efficiency. To turn that idea into a reality, NextRow is here. Join us as we go forward and utilize the Marketo+Workfront Fusion combination to realize your company’s full potential.
Social Features Deprecation in Marketo
Adobe is making significant changes to Marketo Engage to enhance the platform’s performance and focus on popular features. Effective July 31, 2024, Adobe begun deprecating several social features as part of its efforts to optimize Marketo Engage. This update aims to streamline resources, boost performance, and direct attention toward more widely used features.
The following social features will be deprecated:
- Polls
- Social Buttons
- Referral Offer
- Video Share
- Sweepstakes
Reasons for Deprecation
- By phasing out low-usage features, Adobe aims to enhance the overall performance of Marketo Engage. This change will allow the platform to operate more efficiently and reliably.
- Resources and development efforts will be redirected to support and enhance features that are more commonly used, ensuring they receive regular updates and improvements.
- The deprecation of these features will help Adobe reallocate resources towards product maintenance and growth, contributing to a more robust and future-ready platform.
Here’s what to expect with the upcoming changes:
- July 31, 2024: The creation, cloning, and embedding of new social features should be disabled. However, existing social assets will continue to function as usual.
- January 31, 2025: Support for existing social assets will be limited. While these assets will still work, Adobe will not provide full support or updates for them.
- February 1, 2025: All deprecated social features will cease to function. Social features embedded in Landing Pages will need to be removed by this date to avoid disruptions.
To prepare for these changes, review your Marketo Engage – Identify and remove deprecated social features from your Landing Pages.
Alternatives to Deprecated Social Features in Marketo Engage Polls
Survey Tools: Utilize external survey tools such as SurveyMonkey, Typeform, or Google Forms. These platforms offer advanced survey functionalities and can be integrated with Marketo via APIs or embedded links.
Feedback Widgets: Implement feedback widgets or forms on your website or landing pages to gather user input in real-time.
Social Buttons: Social Sharing Plugins: Use third-party social sharing plugins or tools like AddThis or ShareThis. These plugins can be easily integrated into your website and landing pages to enable social sharing.
Custom Social Links: Create custom social media buttons using HTML and CSS. These can be manually added to your emails and landing pages to direct users to your social media profiles.
Referral Offer: Referral Programs: Implement dedicated referral program software such as Referral Candy, Referral Rock, or Yotpo. These platforms offer robust features for managing and tracking referral programs, which can be integrated with Marketo through APIs.
Incentive Management Tools: Use incentive management tools that provide similar functionalities to referral offers, allowing you to create and manage referral campaigns.
Video Share: Video Hosting Platforms: Use video hosting platforms like YouTube, Vimeo, or Wistia to host and share your videos. These platforms offer robust sharing options and can be embedded into your Marketo assets.
Social Media Channels: Share videos directly through your social media channels. Most social media platforms support video uploads and offer native sharing options.
Sweepstakes: Sweepstakes Platforms: Consider using dedicated sweepstakes and contest platforms such as Gleam, Rafflecopter, or Woobox. These tools provide comprehensive features for creating, managing, and promoting sweepstakes and can be integrated with Marketo for data collection.
Integration with Marketo
APIs and Webhooks: Integrate third-party tools with Marketo using APIs or webhooks to ensure data flows seamlessly between platforms.
Custom Scripts: Use custom scripts or integration platforms like Zapier to connect external tools with Marketo, enabling automated data exchange and functionality.
As Marketo Engage evolves, staying up to date with the latest changes and best practices is crucial for maximizing your investment in the platform. At NextRow, we are committed to helping you navigate these updates seamlessly. Our team of experts can assist with:
- We can help you migrate away from deprecated social features and optimize your setup for continued success.
- We can develop and implement alternative social engagement solutions that fit your needs and enhance your marketing efforts.
- Our ongoing support ensures that you continue to make the most of Marketo Engage, with expert guidance and optimization tailored to your goals.
Don’t let the deprecation of features disrupt your marketing automation. Partner with NextRow to ensure a smooth transition, maintain continuity, and fully leverage the capabilities of Marketo Engage. Stay ahead of the curve and make the most of your Marketo Engage investment with our expert support.
Optimizing Trigger Campaigns in Marketo: Best Practices for Enhanced Efficiency
Trigger campaigns are a cornerstone of Marketo’s capabilities, designed to enable real-time engagement with leads based on their specific actions. These campaigns respond to individual behaviors, making them a powerful tool for personalized marketing. However, managing these campaigns effectively is crucial to prevent performance issues such as slow evaluation processes and reduced overall efficiency. In this blog, we will delve into best practices for optimizing your trigger campaigns to ensure that Marketo operates at peak efficiency.
Understanding the Trigger Campaign Process
Marketo’s trigger campaigns continuously monitor lead activities and evaluate them against various criteria and filters. This process ensures that leads receive timely and relevant communication based on their actions, such as email opens or website visits. However, this real-time monitoring can create a high volume of evaluations, even for leads that don’t meet the criteria for engagement.
For instance, consider a scenario where 100 leads engage with an email across 10 active trigger campaigns. This interaction could result in up to 1,000 evaluations, placing significant strain on your system and potentially slowing down the overall performance. To mitigate such issues and enhance efficiency, it’s essential to implement best practices that streamline the evaluation process and optimize campaign performance.
Best Practices for Efficient Trigger Campaigns
- Regularly Review and Deactivate Unused Trigger Campaigns
One of the most effective ways to improve Marketo’s performance is to regularly review and deactivate trigger campaigns that are no longer in use. Every active trigger campaign consumes system resources and contributes to the evaluation load. By deactivating campaigns that are outdated or irrelevant, you reduce the number of active monitors and minimize unnecessary evaluations.
While Marketo automatically deactivates smart campaigns that have been dormant for six months, it’s a good practice to manually review and deactivate campaigns as needed. This proactive approach ensures that only relevant and active campaigns are consuming resources, leading to a more streamlined and efficient system. - Convert Trigger Campaigns to Batch Campaigns When Immediate Responses Aren’t Required
Not all campaigns need to be executed in real-time. For activities that do not require immediate responses, consider converting trigger campaigns into batch campaigns. Batch campaigns are processed differently from trigger campaigns and can be scheduled to run during off-peak hours, such as overnight.
By using batch campaigns for tasks that don’t need instant engagement, you reduce the load on trigger qualifiers and allow your system to operate more efficiently. This approach helps balance the processing demands and ensures that high-priority trigger campaigns can function without delays. - Utilize Marketo’s Built-In Features for Campaign Management
Marketo offers several built-in features designed to help manage and optimize trigger campaigns. One such feature is campaign prioritization, which allows you to set the order in which campaigns are evaluated. By prioritizing high-impact campaigns, you ensure that they receive the necessary attention and resources, while less critical campaigns are processed with lower priority.
Additionally, leveraging Marketo’s reporting, and analytics tools can provide insights into campaign performance and efficiency. Use these insights to make data-driven decisions about which campaigns to refine or deactivate, and to understand the overall impact of your optimizations.
Implementing Best Practices with Expert Support
Implementing these best practices can significantly enhance the performance of your trigger campaigns and improve overall system efficiency. However, optimizing trigger campaigns is just one part of a broader strategy for effective marketing automation. To fully leverage Marketo’s capabilities, consider partnering with experts who can provide tailored support and advanced insights.
At NextRow, we enhance your Marketo environment to ensure peak performance and alignment with your marketing goals by expertly designing and refining workflows. We create highly targeted trigger campaigns to drive engagement and conversions and conduct in-depth analysis to address performance gaps and optimize impact. Our training and ongoing support empower your team to fully utilize Marketo’s features for maximum ROI, ensuring your setup effectively engages leads and achieves your marketing objectives.
Contact us today to explore how our Marketo services can elevate your marketing automation strategy and drive greater success in your campaigns.
Evolution of Adobe Experience Manager From Adobe CQ5
In today’s fast-paced digital age, customer expectations are changing daily. Most organizations are investing in new technologies to digitize their business in a way to reach the expectations of their customers. One such trending technology is Adobe Experience Manager (AEM), formerly known as Adobe CQ5.
AEM is a powerful platform with amazing features, such as drag-and-drop content authoring, digital asset management, multi-channel publishing, personalization, and analytics. You can integrate with other Adobe Marketing and Creative Cloud Products.
In this blog, we will go through AEM and discuss what it is, its history, technical background, benefits, and more.
What’s an AEM or Adobe CQ5?
Adobe Communique 5 (Adobe CQ5), currently known as Adobe Experience Manager (AEM), is a web-based content management system for high-end digital experiences. It allows businesses to create, manage, and deliver digital content across various channels such as web, mobile, and social platforms. It also helps in creating, editing, and publishing content along with digital assets and workflow management.
It supports a range of analytics and personalization tools, which enable organizations to track user behavior, segment audiences, and deliver personalized experiences based on user data. Adobe AEM also helps businesses to drive sales by attracting customers’ attention.
History
AEM has a quite complex history starting with CQ5, which is a version of Day CQ portfolio developed by a Swiss-based software company Day Software in 2008, following Day CQ 3.5, 4.0, 4.1, and 4.2. Adobe Systems renamed Day CQ5 as Adobe CQ5 after acquiring Day Software in 2010. Following the release of the fifth version of CQ5 i.e., 5.5, Adobe renamed it as Adobe Experience Manager (AEM) in 2013 with a sixth version AEM 5.6. Since then, Adobe released various versions of AEM and the latest is 6.5.
After the acquisition, Adobe integrated it into its existing suite of marketing and creative tools, including Adobe Marketing Cloud, Adobe Creative Cloud, and Adobe Analytics. In 2013, the first version of AEM as a standalone product has been released that can be used without Adobe’s other marketing tools.
Adobe keeps enhancing AEM’s capabilities and adding new features such as digital asset management, social media integration, and mobile app development. Now, its cloud version is also available. Adobe continues to work on AEM’s development while focusing on its cloud capabilities, AI and machine learning capabilities, and integration with other Adobe products and services.
Technical Background
The server of AEM is platform-independent as it is based on Java. AEM is also based on the Apache Sling web framework that simplifies the development of RESTful web applications.
It is an integration of both application-level, as well as infrastructure-level functions.
At the application level, it enables users to manage content, mobile apps, digital assets, websites, e-commerce, social communities, and more.
At the infrastructure level, it can be deployed in a standalone mode or as a web application in a third-party server. The Sling Web Application Framework can reduce the overhead of developing content-oriented applications and store all the data (from authors) and code (from developers) on its Java Content Repository (JCR) database.
All in all, its technical architecture is designed to offer a flexible, scalable, and customizable platform for digital content management and delivery.
Benefits of Using AEM
AEM helps in web content management and digital experience delivery. Here are some of the key advantages:
- Robust Content Management
It offers a robust set of tools for content creation, management, and delivery. Content creators can easily create and edit content using these tools while providing workflows for approval and publishing.
- Build Amazing Websites
Develop high-end websites for all types of devices to manage on-site and in-store experiences by using different methodologies. It helps companies increase sales.
- Digital Forms
Use digital forms from AEM to provide a user-friendly experience to the end users and can also offer quick responses after submission.
- App Promotion
Edit interfaces of mobile apps provided by Adobe CQ5 to change data, import digital assets from other mediums, and improve the performance of apps to promote a brand.
- Build a Brand
Build their brand by using AEM brand marketing capabilities to create streamline for brand assets approval; search, deliver and organize brand assets; and also share personalized experiences to target channels and more
- Multi-Channel Delivery
It enables content delivery across multiple channels, including websites, mobile apps, and social media platforms. Brands can deliver a consistent experience across all touchpoints to their customers.
- Personalization
AEM can help you increase engagement and conversion rates with its built-in personalization capabilities that allow marketers to deliver personalized content to different user segments based on factors such as demographics, behavior, and location.
- Integration with Creative Tools
AEM can easily integrate with creative tools such as Adobe Creative Cloud, allowing designers and developers to work seamlessly within the same platform.
- Scalability
AEM is based on a scalable architecture that enables it to handle high volumes of content and traffic. This makes it a good fit for any organization that has complex digital experience requirements.
- Flexibility
As it is highly customizable so it can be tailored to meet your specific needs including customizing workflows, templates, and integrations.
AEM’s Future Scope
The digital landscape continues to evolve with an emphasis on delivering personalized and omnichannel experiences to customers. So, AEM is also expected to continue to evolve and play an important role in the digital experience platform (DXP) market.
Adobe has already introduced cloud-based versions of AEM- Adobe Experience Manager Sites as a cloud service and Adobe Experience Manager Assets as a cloud service. Its AI and ML capabilities such as Smart Tags for image recognition already enhance the user’s experiences. Additionally, AEM’s capabilities in this area, such as its audience segmentation and personalization tools, are likely to become increasingly important for organizations looking to stay ahead of the competition.
All in all, we can expect AEM to continue to be an important player in the DXP market, with a focus on cloud-based solutions, AI and ML capabilities, and delivering personalized, omnichannel experiences to customers.
If you need any help with AEM integration, implementation, and usage, connect to our experts at info@nextrow.com.
Adobe CQ5 Offering Trending Digital Experience
In a competitive business environment, it is a challenge for an organization to take control of its brand presence. That means, every company have to reach its target audience to drive sales of its brand. In other words, the more an organization takes a brand into its customer base, the better it gains profit. One best way to maintain brand presence in a digitally-paced business world is going online because online brand presence plays a major role in a company’s business growth. According to World Internet Statistics, almost 40% of the world’s population is using the internet by 2013 with a growth rate of more than 673% from the last 14 years. These stats offer a clear picture of how the digital experience has been dominating the world from the beginning of 21st century. Also, several companies have been maintaining their own websites to reach their target audience through the internet. However, choosing the right technology will always result in positive outcomes. One such technology is Adobe CQ5, a technology offering trending digital experience.
Organizations Implementing Adobe CQ5
Several major organizations including but not limited to Audi, Volkswagen, Hyatt and TE Connectivity have been using Adobe CQ5, also known as Adobe Experience Manager, to improve their online brand presence. Here are some implementation examples of Adobe Experience Manager by major organizations for their business needs.
- Hyatt supporting travelers on a global scale using Adobe CQ5:
Hyatt Hotels, an American multi-national hospitality giant, has been manually operating over 600 websites in ten languages using Adobe CQ5 to offer its customers a high-end digital experience. The main focus of the company is to enable customers to plan and manage hospitality while they travel, just by using their websites. Using Adobe Experience Manager, Hyatt is providing a huge amount of high-end content to its customers through a different medium including tabs, mobile phones, computers and more. According to Hyatt, they managed to move more than 600GB of images to its database using digital asset management capabilities from Adobe Experience Manager. Using Adobe CQ5, it has also managed to publish more than 500,000 web pages globally. More than 250,000 people visit their websites on a daily basis.
1.1 An image showing digital experience of Hyatt’s website - Adobe CQ5 driving Audi to innovate:
elevated its digital brand experience by using digital asset and web content management capabilities of Adobe Experience Manager. The company is currently operating 93 websites in 40 different languages with an aim to offer a high-end digital experience to convey the message about their vehicles. Audi offers its customers the flexibility to compare vehicles based on specifications, pricing, features and more through their websites before visiting a showroom. Using Adobe CQ5, it has also integrated the Audi Configurator feature, used by more than 90% of its site visitors, to build the model of their choice with options to customize features. Using Adobe Experience Manager, Audi’s dealers and web teams are developing websites, without any technical knowledge, to offer better online customer experience. Every year more than 156 million visitors are navigating through Audi websites for information.
1.2 An image showing the digital experience of the Audi Configurator feature
Why to choose NextRow for Adobe CQ5 implementation?
There are several organizations offering CQ5 development and AEM consulting services but choosing the right one will always matter. To serve all your digital needs, talk to us. We always differ from other companies with our unique services. At NextRow, we have the most creative, experienced and Adobe certified CQ5 developers to assist you in developing a great digital experience using Adobe CQ5 enabling you to reach your target audience globally. We also have hands-on experience in integration of marketing tools such as Eloqua, Marketo, Adobe Campaign with AEM. We also have delivery teams across all time zones to serve you better. We offer different services with Adobe CQ5 including:
- AEM consulting and implementation:
Our team of experts will offer you their expertise in Adobe CQ5.x to enable you to implement AEM suite of products in offering your customers a highly personalized digital experience.
- CMS migration to Adobe CQ5:
If you want to migrate from different content management system (CMS) tools to Adobe CQ5 then we will be at your service with single request. We have a professional team of experts with deep experience to migrate a range of CMS tools including SiteCore, Acquia, Drupal, Magnolia, Interwoven TeamSite, Jahia, dotCMS, Alfresco, Vignette and custom CMS to Adobe CQ5.
- AEM maintenance and support:
We have gained the trust of our clients by not only offering CQ5 development services but also providing support and maintenance services to organizations having their own Adobe CQ5 To meet digital needs of organizations, we also develop custom modules for Adobe CQ5.
- AEM, Adobe Marketing Cloud integration:
To reach target audience globally and offer high-end digital experience to customers of our clients, we will integrate Adobe CQ5 with different tools including Adobe Scene7, Adobe Test&Target, Adobe Social, Adobe SiteCatalyst, and Adobe Audience Manager in the Adobe Marketing Cloud.
- Integration with third party applications:
Our team of experts will also integrate AEM with different third party applications including Customer relationship management (CRM), E-commerce and billing.
Besides this, NextRow also offers Adobe CQ5 training services with certified trainers, who have deep experience with major AEM projects. Different types of training programs include CQ Author Training, CQ Developer Training, CQ Advanced Developer Training, CQ System Administrator Training, AEM Digital Asset Management, AEM Social Communities and more.
Knowledge to effectively implement Adobe Target solution to your existing digital platforms. We have highly skilled professional and Adobe Certified digital consulting teams to deploy it and help you create a robust digital infrastructure. For any query or help contact us at +1-847-592-2920 or follow the link
