real time customer data platform Archives

RT-CDP

December 14, 2021

Stride Toward Higher Digital Maturity Level With Adobe RT-CDP

Use cases allow us to define the value of any technology outside of its intrinsic value. We read and write use cases every day to know what can be done with a platform and realize its value. These are crucial to decision-makers and users alike when there is a lot…

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RT-CDP

October 25, 2021

A Comprehensive Migration Guide – Adobe Audience Manager to Adobe Real-Time CDP

Introduction Adobe Audience Manager (AAM) is an industry-leading Data Management Platform (DMP) from Adobe that is slowly taking a back seat to Adobe Real-Time CDP. Why? Adobe RT-CDP is a more robust, first-party DMP solution that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions. You can…

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RT-CDP

October 20, 2021

Choose the Best Customer Data Platform for Greater Marketing ROI

Customer Data Platforms (CDP) are next-gen technologies revolutionizing customer data storage, management, and unification. It seems like an overstatement until you look at the projected 36.4% customer data platform market growth between 2021 and 2026. With unmatched capabilities, CDPs are replacing Data Management Platforms in organizations focused on delivering the…

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RT-CDP

September 20, 2021

How Adobe Real-Time CDP Improves Customer Journey

Customer data platforms (CDPs) are a new essential for today's data-driven marketing world. These all-encompassing tools enable marketers to extend their roles beyond brand building and boost customer engagements and acquisitions to return valuable business outcomes. At present, an enormous amount of data is generated daily and housed in different…

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real time customer data platform Archives | NextRow

Stride Toward Higher Digital Maturity Level With Adobe RT-CDP

A Comprehensive Migration Guide – Adobe Audience Manager to Adobe Real-Time CDP

Choose the Best Customer Data Platform for Greater Marketing ROI

How Adobe Real-Time CDP Improves Customer Journey

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