Leverage Live Stream Videos on Your Magento Website (How and Why)

Brands are highly focused on marketing strategy and improving businesses using communication tools for promotions and sales. More importantly, it has become inevitable to be a part of new trends in the marketing landscape to stay ahead in the business economy. Approaching your customers and convincing your visitors about your products and services with live streaming is one of the trending marketing tactics.

Live streaming is highly effective in the e-commerce marketing domain. With the audio-visuals gaining popularity and proving their effectiveness, Magento 2 has provided live streaming options for product demos either on social media platforms or on the website itself. The pandemic has largely been the cause of this shift because it pushed brands and marketers to follow this trend to communicate with their users.

According to Livestream and New York Magazine, almost 80% of people prefer live videos over blogs. Marketers can now connect with audiences, encourage them to interact with their brand, increase brand and product awareness among consumers, and encourage them to proceed with the checkout process. Being one of the most important marketing tools, you should know its few details such as what exactly it is, how you can use it for the best results, why you should use it, and Magento extensions for live streaming.

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What Is Live Streaming?

Nowadays, you can easily go live on streaming sites such as YouTube and Facebook using a device (Smartphones, laptops, etc.) connected to the internet. Audiences can now view products and demonstrations in real-time, ask questions about the products, and can place orders through a live chat window while watching the live videos.

On the other hand, marketers can get basic real-time information too such as the number of viewers, reactions, and comments using Magento extensions for live streaming. All in all, you can improve customer conversion, engagement, sales, and revenue in a shorter period of time.

How Others Are Getting Benefits From Live Streaming

Many popular brands are already reaping the benefits of Live videos. Tommy Hilfiger attracted almost 14 million people and sold 1300 hoodies in two minutes only in a live stream program. On the other hand, in December 2022, Walmart launched the live streaming in Tiktok and ended up with 7 times more number of viewers than expected and its followers increased by 25 percent. In another live video by famous model Kim Kardashian and Viya (one of the famous streamers on Taobao) sold 15000 bottles of KKW Fragrance within minutes.

No doubt Live streaming is getting popularity for product marketing among marketers, especially in the eCommerce industry.

1. Activity Stream

Go live with the activities happening at your store such as any new customers that registered, new products added, products sold, and more. Your consumers can see which products have been sold to whom in real-time and how many people are viewing a product and other such activities. With these kinds of live information, your consumers can feel that they are not alone in your store. Also, this information can help them to make decisions with more confidence.

2. Facebook Livestream for Magento 2

Stream live videos from Facebook on your Magento 2 website in real-time to interact with your customers directly and encourage them to purchase products during the live stream.

3. Magento Live Feed Extension

Give updates on all the social activities of your store in a single live stream. Your customers can track what other site users are sharing socially, showing their interest, or actually buying.

Integrate the extension meeting your requirement perfectly for your Magento store. Set up a one-to-one session with the NextRow’s Magento expert

Creating a live stream heavily depends upon your approach and strategy. If you are wondering what is the best practice for Magento 2 live streaming then the answer will always be there is no magic. All you need is a thoughtful strategy.

-Know your audience and then plan accordingly

Knowing your audience should be a major part of your strategy. It means you need to identify who and what influences your audience most. For instance, adults are quite influenced by celebrities in comparison to millennials who require different strategies.

Build the personas of your potential customers and work upon what can influence them most.

-What are your goals?

Live streaming should align with your goals. Whether you want to create awareness about your products or generate instant feedback; you can always create live videos around your goals.

The Future With Magento Live Streaming

Magento 2 Live Streaming is transforming the way of e-commerce marketing. It helps brands to sell a larger number of products instantly, shortens the sales cycle, and increases revenue. This is just a step into live stream marketing but we will definitely see a lot more in the future. For instance, nowadays, it is most popular in the eCommerce industry but we can expect to see its importance in other sectors as well. Likewise, advancements in technology such as AR, VR, and AI can add innovation to live streaming too. As of now, you can reap the benefits of live streaming at your Magento store to encourage more purchases and engagement.   

If you need any help with the Magento store and live streaming on the Magento site, contact our Magento experts at sales@nextrow.com.