Marketo

The Digital arena has evolved significantly and continue to evolve. With the proliferation of smartphones, tablets come the skyrocketing customer expectations, brands are forced to rethink the strategies to win/retain their customers. To meet the contemporary competitive...

The acquisition of Marketo by Adobe in September 2018 made huge news across the marketing technology world. The whopping $4.5 billion deal provides Adobe the much-needed boost to rapidly expand it’s presence in B2B world.Let’s start our journey with a typical B2B large...