Marketo

Adobe Marketo Engage is one of the most powerful marketing automation platforms available, helping businesses drive revenue growth and enhance customer engagement. However, even with its robust capabilities, common mistakes can limit its potential and hinder your return on...

Trigger campaigns are a cornerstone of Marketo’s capabilities, designed to enable real-time engagement with leads based on their specific actions. These campaigns respond to individual behaviors, making them a powerful tool for personalized marketing. However, managing these...

Adobe is making significant changes to Marketo Engage to enhance the platform’s performance and focus on popular features. Effective July 31, 2024, Adobe begun deprecating several social features as part of its efforts to optimize Marketo Engage. This update aims to...

Marketo is a great Marketing Automation platform. Marketo helps marketers automate the many aspects of marketing campaigns, however, the automation is limited to functionalities within Marketo. For any marketing campaigns to be successful, marketing managers would have to...

Today’s digital marketing demands a dynamic, responsive, and intelligent approach. Enter Adobe Dynamic Chat – an integral feature of Marketo Engage that promises to revitalize your digital communication strategy.When Dynamic Chatbot was first introduced, its aim was clear –...

In the world of email campaigns, personalization is the magic key that unlocks engagement and connection with your audience. After all, who doesn’t appreciate an email that speaks directly to their interests and needs? Marketo, our go-to email automation platform, offers two...

In the fast-paced world of marketing, automation is a key tool to efficiently manage personalized multi-channel programs and campaigns. Marketo is a powerful marketing automation platform that enables marketers to attract, segment, and nurture customers. In this comprehensive...

Attention, marketing mavens, and visionaries! What is Marketo Engagement Canvas? The Engagement Canvas is a visual tool that allows you to build and organize reusable campaigns. It’s completely backward compatible, so all existing campaigns can be viewed in this new structure...

Brands spend a lot of money to deliver great customer experiences, so the customers come back to buy more. Website chat is one way for brands to connect with customers better in real-time. And chatbots are nothing new. Automated chat platforms help brands cut labor costs...

Measuring the effectiveness of any tool in terms of revenue contribution is key when finessing your marketing practices. Knowing whether the tech used is delivering any return on investment is crucial to any organization looking to optimize its marketing practices. Optimizing...

Sending the right message is not magic, but the results can be. Knowing what the “right” message is can be tricky though; it requires an understanding of a customer’s needs and of timing. Have you ever wondered what will happen if you miss the alert that a potential lead has...