Adobe Experience Platform

Data is an important asset for any business. Businesses deal with a large volume and variety of data to make well-informed decisions. They always look for “how to add more value and bring meaning to data”. To understand data assets, how to access them, and how to use that...

Traditionally, brands have relied on both 1st and 3rd party cookies to power their user experience and marketing activities. Some of the top brands that we have worked with pay almost equal importance to both 1st– and 3rd–party data (obtained mainly through respective...

Fintech is becoming the most demanding and fastest growing sector. It has a complex ecosystem with data security and privacy as the top priority. Customer data privacy regulations such as GDPR, CCPA, and PIPEDA are important, but they should have strict regulations across...

In recent years, the business ecosystem has gone through an unprecedented change due to various reasons. The ongoing pandemic and technical disruptions, such as –the sunset of third-party data, and the introduction of new technologies are just to name a few. These disruptions...

Adobe is consistently working on making Adobe technologies more efficient, dynamic, and simple. WebSDK is a new introduction to this line that enables a unified data collection library for Adobe Experience Cloud customers.You need to use different JavaScript libraries for...

Technologies like the Internet of Things (IoT) bring revolution to every sector and the Pharma industry is no exception. IoT is reinventing the old model of manufacturing and distribution of drugs with the use of smart devices and machine-to-machine communication. This...