CJA Positioning & Key Use Cases
Customers engage in many online and offline touchpoints during their purchasing experience, which has evolved into a complicated and non-linear process. Due to this, there is a growing demand for sophisticated analytics solutions that can capture and analyze data from...
Building Blocks and Use Cases for CJA (Customer Journey Analytics)
A crucial step in realizing the full potential of your analytics projects as the digital landscape changes is the switch from Adobe Analytics (AA) to Customer Journey Analytics (CJA). Enter a world where the Adobe Experience Platform creates the foundation for a revolutionary...
Third-Party Cookies: Why CNAME in Adobe Analytics?
Do you frequently stumble upon the term ‘CNAME’ when browsing the Adobe Analytics Forum? Especially in discussions around third-party cookies or cross-domain tracking. You might be under the impression that a CNAME implementation for Adobe Analytics will magically bypass all...
CNAME Concepts Beyond Third-Party Cookies Limitations
In our previous blog, we delved deep into the intricacies of CNAME in Adobe Analytics and highlighted the importance of grasping third-party cookies and cross-origin requests.With the digital sphere becoming increasingly complex, it’s paramount for businesses to be...
Next-Gen Mobile App Analytics: Step-by-Step Guide
We’ll delve into the vital realm of mobile analytics, addressing common implementation challenges businesses face. Moreover, by highlighting these pain points and then exploring the key role played by the AEP Mobile SDK in enhancing analytics capabilities. Additionally, we’ll...
Adobe Analytics to Customer Journey Analytics Migration Considerations
As businesses strive to understand their customers better and provide personalized experiences, they need robust analytics solutions. Adobe Analytics has been a popular choice for many organizations, but with the rise of customer journey analytics, some are considering...
Modern Marketing Analytics and Metrics for Modern Marketers
Modern marketing teams can have countless marketing strategies to drive expected results, from social platforms, advertising to press releases, email campaigns, and more. Marketers continue experimenting with various channels, content, and tactics to promote significant...
The Definitive Guide To First-Party Cookies In Adobe Analytics
Death of the 3rd party cookie is imminent and with Google’s decision to delay blocking of 3rd party cookies in its widely popular browser Chrome, has given marketers the much-needed time to rewire their implementations. Google Chrome, commanding about 70% market share (2021,...
DTM to Adobe Launch Migration
Adobe announced that DTM is being sunset (effective from January 2021) to pave their way for the next-gen tag management system, Adobe Launch. While Launch offers great features, upgrading from DTM requires some planning and execution.We helped many clients, big and small, to...
