NextRow Digital, Author at NextRow

Adobe Experience Manager

June 22, 2023

AEM as Cloud Service Migration Readiness: Guide 2024

Adobe Experience Manager (AEM) as a cloud service has revolutionized the way enterprises manage their digital experiences. With its cloud-native architecture and advanced capabilities, AEM enables businesses to deliver personalized and engaging content to their audience. As companies embark on the migration journey to AEM as a Cloud Service, it…

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Adobe Analytics Customer Journey Analytics

May 1, 2023

Adobe Analytics to Customer Journey Analytics Migration Considerations

As businesses strive to understand their customers better and provide personalized experiences, they need robust analytics solutions. Adobe Analytics has been a popular choice for many organizations, but with the rise of customer journey analytics, some are considering migrating to this newer platform. In this article, we'll explore the reasons…

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Adobe Experience Platform

April 10, 2023

How is AEP transforming CX in FinTech Industry?

Fintech is becoming the most demanding and fastest growing sector. It has a complex ecosystem with data security and privacy as the top priority. Customer data privacy regulations such as GDPR, CCPA, and PIPEDA are important, but they should have strict regulations across internal systems and processes as well. These…

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Adobe Summit

April 10, 2023

Insights from Adobe Summit 2023: Driving Experience-Led Growth

If you couldn’t make it to the Adobe Summit this year – or even if you did but couldn’t cover all the action – here are the NextRow Digital Adobe Summit team’s highlights from the event! We just got back from the eventful Adobe Summit 2023 and can’t wait to…

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Marketing Automation

March 28, 2023

The Future of Marketing, Powered by AI

2023 seems to be the year of AI. Heralded by the immense popularity of the conversational AI language model ChatGPT, artificial intelligence and its adoption across different industries have become buzzwords in the public domain. Although, this massive influence seems to be a new trend, in reality, AI has already…

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Adobe Experience Platform

December 30, 2022

How Adobe Analytics Helps Employ Data Governance

Data is an important asset for any business. Businesses deal with a large volume and variety of data to make well-informed decisions. They always look for "how to add more value and bring meaning to data". To understand data assets, how to access them, and how to use that data…

NextRow Digital

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Adobe Experience Platform

December 26, 2022

The Abc’s of Adobe Experience Platform WebSDK

Adobe is consistently working on making Adobe technologies more efficient, dynamic, and simple. WebSDK is a new introduction to this line that enables a unified data collection library for Adobe Experience Cloud customers. You need to use different JavaScript libraries for each individual solution and none of these libraries work…

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Adobe Experience Platform

November 8, 2022

How IOT and Adobe Experience Platform Brings Revolution to the Pharma Industry

Technologies like the Internet of Things (IoT) bring revolution to every sector and the Pharma industry is no exception. IoT is reinventing the old model of manufacturing and distribution of drugs with the use of smart devices and machine-to-machine communication. This technology is not only revolutionizing the patient experience, but…

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Adobe Experience Manager

October 20, 2022

AEM as a Cloud Service

We all know that Adobe always has something big to announce for its partners and customers, and we were expecting the same from Adobe...

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Adobe Experience Platform

September 27, 2022

IntegratedPDF Solution –
Hyper Personalize Your Customer Experience

In recent years, the business ecosystem has gone through an unprecedented change due to various reasons. The ongoing pandemic and technical disruptions, such as –the sunset of third-party data, and the introduction of new technologies are just to name a few. These disruptions have put digital at the center of…

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Adobe Experience Manager

September 20, 2022

Adaptive Forms- A Powerful Way to Know Your Customers (How)

The center of any business is customer data. Customer data is used to acquire true knowledge about customer behavior and preferences while delivering the best services and products. Every business has set MarTech stacks to collect customer data. The sunset of third-party data affects the way businesses are collecting customer data. One of…

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eCommerce Magento

August 17, 2022

Leverage Live Stream Videos on Your Magento Website (How and Why)

Brands are highly focused on marketing strategy and improving businesses using communication tools for promotions and sales. More importantly, it has become inevitable to be a part of new trends in the marketing landscape to stay ahead in the business economy. Approaching your customers and convincing your visitors about your…

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Magento Marketing Automation

July 8, 2022

Improve Your Conversion Rate With Magento PWA

A few years ago, it was believed that if you are not online you don't exist. Now, almost every business is online, and yet this is not enough. Nowadays, the major focus of brands is to increase conversion rate and sales. They are adopting and implementing new technologies and techniques…

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Marketo

May 19, 2022

Enhance Customer Experience With Marketo Dynamic Chat

Brands spend a lot of money to deliver great customer experiences, so the customers come back to buy more. Website chat is one way for brands to connect with customers better in real-time. And chatbots are nothing new. Automated chat platforms help brands cut labor costs while providing some meaningful…

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Adobe Target

December 14, 2021

5 Top Reasons Why You Should Migrate to Real-Time Adobe CDP

Customer Data Platform has shown promising features to deal with the challenges faced by Marketers. It gathers all your data in one place so that it can be accessed with ease by everyone for - Sales, marketing, and customer services. It breaks silos in the organization and presents a unified…

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RT-CDP

December 14, 2021

Stride Toward Higher Digital Maturity Level With Adobe RT-CDP

Use cases allow us to define the value of any technology outside of its intrinsic value. We read and write use cases every day to know what can be done with a platform and realize its value. These are crucial to decision-makers and users alike when there is a lot…

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RT-CDP

October 25, 2021

A Comprehensive Migration Guide – Adobe Audience Manager to Adobe Real-Time CDP

Introduction Adobe Audience Manager (AAM) is an industry-leading Data Management Platform (DMP) from Adobe that is slowly taking a back seat to Adobe Real-Time CDP. Why? Adobe RT-CDP is a more robust, first-party DMP solution that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions. You can…

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RT-CDP

October 20, 2021

Choose the Best Customer Data Platform for Greater Marketing ROI

Customer Data Platforms (CDP) are next-gen technologies revolutionizing customer data storage, management, and unification. It seems like an overstatement until you look at the projected 36.4% customer data platform market growth between 2021 and 2026. With unmatched capabilities, CDPs are replacing Data Management Platforms in organizations focused on delivering the…

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RT-CDP

September 20, 2021

How Adobe Real-Time CDP Improves Customer Journey

Customer data platforms (CDPs) are a new essential for today's data-driven marketing world. These all-encompassing tools enable marketers to extend their roles beyond brand building and boost customer engagements and acquisitions to return valuable business outcomes. At present, an enormous amount of data is generated daily and housed in different…

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RT-CDP

September 20, 2021

Adobe Real-time CDP- The Latest Experience Management Solution

What’s true to businesses today? People buy experiences, not products. For this reason, every business is driving its focus toward improving customer experience instead of improving sales alone. For businesses to stay competitive, each one must offer out-of-the-box experiences to customers to win their attention, interest, and ultimately their loyalty.…

NextRow Digital

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NextRow Digital

AEM as Cloud Service Migration Readiness: Guide 2024

Adobe Analytics to Customer Journey Analytics Migration Considerations

How is AEP transforming CX in FinTech Industry?

Insights from Adobe Summit 2023: Driving Experience-Led Growth

The Future of Marketing, Powered by AI

How Adobe Analytics Helps Employ Data Governance

The Abc’s of Adobe Experience Platform WebSDK

How IOT and Adobe Experience Platform Brings Revolution to the Pharma Industry

AEM as a Cloud Service

IntegratedPDF Solution –
Hyper Personalize Your Customer Experience

Adaptive Forms- A Powerful Way to Know Your Customers (How)

Leverage Live Stream Videos on Your Magento Website (How and Why)

Improve Your Conversion Rate With Magento PWA

Enhance Customer Experience With Marketo Dynamic Chat

5 Top Reasons Why You Should Migrate to Real-Time Adobe CDP

Stride Toward Higher Digital Maturity Level With Adobe RT-CDP

A Comprehensive Migration Guide – Adobe Audience Manager to Adobe Real-Time CDP

Choose the Best Customer Data Platform for Greater Marketing ROI

How Adobe Real-Time CDP Improves Customer Journey

Adobe Real-time CDP- The Latest Experience Management Solution

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