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NextRow Digital

Marketo
September 4, 2024

Optimizing Trigger Campaigns in Marketo: Best Practices for Enhanced Efficiency

Trigger campaigns are a cornerstone of Marketo's capabilities, designed to enable real-time engagement with leads based on their specific actions. These campaigns respond to individual behaviors, making them a powerful tool for personalized marketing. However, managing these campaigns effectively is crucial to prevent performance issues such as slow evaluation processes…
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Marketo
September 4, 2024

Social Features Deprecation in Marketo

Adobe is making significant changes to Marketo Engage to enhance the platform's performance and focus on popular features. Effective July 31, 2024, Adobe begun deprecating several social features as part of its efforts to optimize Marketo Engage. This update aims to streamline resources, boost performance, and direct attention toward more…
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Marketo
April 23, 2024

Maximizing Efficiency: Introducing Marketo + Workfront Fusion

Marketo is a great Marketing Automation platform. Marketo helps marketers automate the many aspects of marketing campaigns, however, the automation is limited to functionalities within Marketo. For any marketing campaigns to be successful, marketing managers would have to co-ordinate with multiple teams, ranging from internal creative teams to external marketing…
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Adobe Target
November 14, 2023

Adobe Target: Personalization at scale Powered by AI

How to meet customer expectations at the right place and time, every time? Let’s find an answer!  Ensuring that you consistently optimally meet customer expectations requires a strategic approach. Let's explore a quick exercise to highlight the significance of personalization at scale in this context. Please take a moment to pause…
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Salesforce
November 3, 2023

The Importance of Data for GenAI

In the ever-evolving landscape of technology, generative artificial intelligence (GenAI) stands at the forefront of innovation. Its ability to create original content has brought about revolutionary changes across industries, including marketing. This blog will delve into the crucial role of data in the realm of generative AI and the incredible…
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Adobe Analytics
October 30, 2023

Next-Gen Mobile App Analytics: Step-by-Step Guide

We'll delve into the vital realm of mobile analytics, addressing common implementation challenges businesses face. Moreover, by highlighting these pain points and then exploring the key role played by the AEP Mobile SDK in enhancing analytics capabilities. Additionally, we'll track the evolution of the AEP Mobile SDK over time and…
NextRow Digital
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Adobe Analytics
October 4, 2023

Third-Party Cookies: Why CNAME in Adobe Analytics?

Do you frequently stumble upon the term ‘CNAME’ when browsing the Adobe Analytics Forum? Especially in discussions around third-party cookies or cross-domain tracking. You might be under the impression that a CNAME implementation for Adobe Analytics will magically bypass all the issues associated with third-party cookies and enable cross-domain tracking.…
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Marketo
October 4, 2023

What is the New Inside Adobe Dynamic Chatbot?

Today's digital marketing demands a dynamic, responsive, and intelligent approach. Enter Adobe Dynamic Chat – an integral feature of Marketo Engage that promises to revitalize your digital communication strategy. When Dynamic Chatbot was first introduced, its aim was clear – to offer foundational conversation automation tools that effortlessly integrate with…
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Workday
September 21, 2023

Workday Journey Towards Interoperability: The Power to Adapt

In today's fast-changing business world, constant adaptation is key. However, many organizations struggle to keep up due to complex tech setups and outdated systems that don't play nice together. This forces employees to resort to manual workarounds and deal with clunky interfaces and scattered data. The solution? Interoperable technologies that…
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Marketo
August 18, 2023

Getting Started with Marketo Velocity Scripting

In the world of email campaigns, personalization is the magic key that unlocks engagement and connection with your audience. After all, who doesn't appreciate an email that speaks directly to their interests and needs? Marketo, our go-to email automation platform, offers two main ways to achieve this: dynamic content and…
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Marketo
August 18, 2023

Marketo API: Integration Guide

In the fast-paced world of marketing, automation is a key tool to efficiently manage personalized multi-channel programs and campaigns. Marketo is a powerful marketing automation platform that enables marketers to attract, segment, and nurture customers. In this comprehensive guide, we'll delve into the core entities and their relationships within Marketo,…
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Adobe Experience Manager
June 27, 2023

Implementing AEM as cloud service (AEMaaCS)

A new era of enterprise digital experience management has begun with Adobe Experience Manager (AEM) as a cloud service. With its cloud-native architecture and advanced capabilities, AEM empowers businesses to easily deliver personalized and engaging content to their audience. However, as organizations embark on implementing AEM as a cloud service,…
NextRow Digital
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