Optimizing Trigger Campaigns in Marketo: Best Practices for Enhanced Efficiency
Trigger campaigns are a cornerstone of Marketo’s capabilities, designed to enable real-time engagement with leads based on...
Social Features Deprecation in Marketo
Adobe is making significant changes to Marketo Engage to enhance the platform’s performance and focus on popular features....
Maximizing Efficiency: Introducing Marketo + Workfront Fusion
Marketo is a great Marketing Automation platform. Marketo helps marketers automate the many aspects of marketing...
Adobe Target: Personalization at scale Powered by AI
How to meet customer expectations at the right place and time, every time? Let’s find an answer!
Ensuring that you...
Get Started with Personalization at Scale | Adobe Target Services Powered by NextRow
In our previous blog we explored the world of personalization at scale with Adobe Target powered by AI. We learnt how to...
The Importance of Data for GenAI
In the ever-evolving landscape of technology, generative artificial intelligence (GenAI) stands at the forefront of...
Next-Gen Mobile App Analytics: Step-by-Step Guide
We’ll delve into the vital realm of mobile analytics, addressing common implementation challenges businesses face....
What is the New Inside Adobe Dynamic Chatbot?
Today’s digital marketing demands a dynamic, responsive, and intelligent approach. Enter Adobe Dynamic Chat – an integral...
Third-Party Cookies: Why CNAME in Adobe Analytics?
Do you frequently stumble upon the term ‘CNAME’ when browsing the Adobe Analytics Forum? Especially in discussions around...
CNAME Concepts Beyond Third-Party Cookies Limitations
In our previous blog, we delved deep into the intricacies of CNAME in Adobe Analytics and highlighted the importance of...
Workday Journey Towards Interoperability: The Power to Adapt
In today’s fast-changing business world, constant adaptation is key. However, many organizations struggle to keep up due...
Getting Started with Marketo Velocity Scripting
In the world of email campaigns, personalization is the magic key that unlocks engagement and connection with your...
