The Importance of Data for GenAI
In the ever-evolving landscape of technology, generative artificial intelligence (GenAI) stands at the forefront of...
What is Salesforce-Adobe Campaign Connector?
Adobe Campaign is a marketing automation tool that helps your business to simplify and manage all the marketing campaigns....
Workday Journey Towards Interoperability: The Power to Adapt
In today’s fast-changing business world, constant adaptation is key. However, many organizations struggle to keep up due...
Boost Your User-Generated Content (UGC) Production With Experience Manager Livefyre
The cutthroat competition of online marketing has made it mandatory for businesses to meet the surging demands of contents...
CJA Positioning & Key Use Cases
Customers engage in many online and offline touchpoints during their purchasing experience, which has evolved into a...
Building Blocks and Use Cases for CJA (Customer Journey Analytics)
A crucial step in realizing the full potential of your analytics projects as the digital landscape changes is the switch...
Third-Party Cookies: Why CNAME in Adobe Analytics?
Do you frequently stumble upon the term ‘CNAME’ when browsing the Adobe Analytics Forum? Especially in discussions around...
CNAME Concepts Beyond Third-Party Cookies Limitations
In our previous blog, we delved deep into the intricacies of CNAME in Adobe Analytics and highlighted the importance of...
Next-Gen Mobile App Analytics: Step-by-Step Guide
We’ll delve into the vital realm of mobile analytics, addressing common implementation challenges businesses face....
Adobe Analytics to Customer Journey Analytics Migration Considerations
As businesses strive to understand their customers better and provide personalized experiences, they need robust analytics...
How To Plan And Migrate To Marketo
Migrating your current marketing automation to Marketo is an easy decision to make, but there is a huge volume of data,...
Marketo Engage Latest Update- Changes To Design Studio URLs
Adobe released details about the upcoming changes in Marketo Engage. Marketo Engage will gradually begin provisioning new...
