Social Features Deprecation in Marketo

Adobe is making significant changes to Marketo Engage to enhance the platform’s performance and focus on popular features. Effective July 31, 2024, Adobe begun deprecating several social features as part of its efforts to optimize Marketo Engage. This update aims to streamline resources, boost performance, and direct attention toward more widely used features.

The following social features will be deprecated:

• Polls
• Social Buttons
• Referral Offer
• Video Share
• Sweepstakes

Reasons for Deprecation

• By phasing out low-usage features, Adobe aims to enhance the overall performance of Marketo Engage. This change will allow the platform to operate more efficiently and reliably.
• Resources and development efforts will be redirected to support and enhance features that are more commonly used, ensuring they receive regular updates and improvements.
• The deprecation of these features will help Adobe reallocate resources towards product maintenance and growth, contributing to a more robust and future-ready platform.

Here’s what to expect with the upcoming changes:

• July 31, 2024: The creation, cloning, and embedding of new social features should be disabled. However, existing social assets will continue to function as usual.
• January 31, 2025: Support for existing social assets will be limited. While these assets will still work, Adobe will not provide full support or updates for them.
• February 1, 2025: All deprecated social features will cease to function. Social features embedded in Landing Pages will need to be removed by this date to avoid disruptions.

To prepare for these changes, review your Marketo Engage – Identify and remove deprecated social features from your Landing Pages.

Survey Tools: Utilize external survey tools such as SurveyMonkey, Typeform, or Google Forms. These platforms offer advanced survey functionalities and can be integrated with Marketo via APIs or embedded links.

Feedback Widgets: Implement feedback widgets or forms on your website or landing pages to gather user input in real-time.

Social Buttons: Social Sharing Plugins: Use third-party social sharing plugins or tools like AddThis or ShareThis. These plugins can be easily integrated into your website and landing pages to enable social sharing.
Custom Social Links: Create custom social media buttons using HTML and CSS. These can be manually added to your emails and landing pages to direct users to your social media profiles.

Referral Offer: Referral Programs: Implement dedicated referral program software such as Referral Candy, Referral Rock, or Yotpo. These platforms offer robust features for managing and tracking referral programs, which can be integrated with Marketo through APIs.

Incentive Management Tools: Use incentive management tools that provide similar functionalities to referral offers, allowing you to create and manage referral campaigns.

Video Share: Video Hosting Platforms: Use video hosting platforms like YouTube, Vimeo, or Wistia to host and share your videos. These platforms offer robust sharing options and can be embedded into your Marketo assets.

Social Media Channels: Share videos directly through your social media channels. Most social media platforms support video uploads and offer native sharing options.

Sweepstakes: Sweepstakes Platforms: Consider using dedicated sweepstakes and contest platforms such as Gleam, Rafflecopter, or Woobox. These tools provide comprehensive features for creating, managing, and promoting sweepstakes and can be integrated with Marketo for data collection.

APIs and Webhooks: Integrate third-party tools with Marketo using APIs or webhooks to ensure data flows seamlessly between platforms.

Custom Scripts: Use custom scripts or integration platforms like Zapier to connect external tools with Marketo, enabling automated data exchange and functionality.

As Marketo Engage evolves, staying up to date with the latest changes and best practices is crucial for maximizing your investment in the platform. At NextRow, we are committed to helping you navigate these updates seamlessly. Our team of experts can assist with:

• We can help you migrate away from deprecated social features and optimize your setup for continued success.
• We can develop and implement alternative social engagement solutions that fit your needs and enhance your marketing efforts.
• Our ongoing support ensures that you continue to make the most of Marketo Engage, with expert guidance and optimization tailored to your goals.

Don’t let the deprecation of features disrupt your marketing automation. Partner with NextRow to ensure a smooth transition, maintain continuity, and fully leverage the capabilities of Marketo Engage. Stay ahead of the curve and make the most of your Marketo Engage investment with our expert support.